To enhance the front door to the internet by creating access to a super-highway of information
Add Surf to your Chrome browser
Troubleshoot anything with a forum on every website on Google
Access millions of users, able to share in independent and public information
Avoid scammers or bad business with a snapshot of a business in every search
Surf drives revenue through businesses and NOT by exploiting your data
Welcome to the future of internet browsing
Independent from Google but users retain Google’s great search features
Surf is opening up the internet for the betterment of everyone
"We always knew that at its core, Google believes that innovation can come from anywhere, that gave us the conviction to push on and make Surf"
West Pitt, co-founder of Surf
How Google will look for your business with Surf SEA Suite
Our Mission:
To close the gap between what happens online and in reality among businesses and users by opening new transparent communication channels and tools, which enhance the world's browsing experience
https://thesurf.company Surf The best information comes from experiences. Surf is a public forum and platform to make all relevant information about the internet more accurate and transparent. Add Surf to your Chrome browser ...
Google SEO has never been more important for your business
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For investment inquiries with Surf, please email us on invest@thesurf.company
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What is Surf for?
Surf was created to give users of popular internet browsers, a snapshot look into a business or website before they need to engage them. The tools are there to help everyday users share information relating to business. This in turn can help businesses better understand, engage and support their customers.Every domain that is available on a search engine, will have the Surf tools linked to it.
Where do Surf tools appear?
The standard set of Surf tools are made available to users and are present on every available domain that exists on search engines, for example;
I worry about the privacy of my search activity, how is that affected by Surf?
Rest easy, Surf will NEVER look at or track your search activity, we have zero use for it and it is a part of our long term strategy to have all businesses leave that alone. We also have a "ghost search" button in the main Surf menu that allows you to search without any tracking of history.
What does Surf do with the data it creates within the Surf tools?
Anything created within the realm of Surf and NOT what you are doing under the guise of Google, is saved in our system and hosted on our servers. This includes activities such as posting comments in public, messaging businesses with Surf business tools, etc.
How do I remove data or content I have created using Surf tools, should I want or need to?
Comments on a Surf feed are set to last for a rolling period of 6 months before they fall away, unless a business, registered with Surf, elects to keep the comments live and public for a longer period to help others, in which case the comment is public until that business or the user decides to remove it. You can simply delete comments you have made by finding the comment, clicking on the drop-down arrow, and selecting the delete option. You will also have access to all of your Surf activity history, where you can easily find the information you have contributed on Surf.
Why will my comment fall away after 6 months?
Surf was created to give users a snapshot of the current performance of a company. It can act as a warning system to the user if that particular business is behaving inappropriately, for example, the business concerned is scamming users, either online or in reality. The point of Surf is not to discredit the business and the rolling 6 month drop-off period is to allow a business to improve on its performance and in so have a more accurate view of their performance based on the current period. If a business is consistently behaving inappropriately online or off-line and users are reporting them, it will show. More importantly, the Surf tools ebable a forum of helpful information for users and this is why we let businesses decide on keeping certain content live for longer periods, though if you delete contnet you have added, it will be gone for good.
I can see messages in my dropdown menu, what does that do or how can I make use of it?
Surf Messages is still under construction but what we can tell you is how you can use it when it comes online in the coming versions. Users will have the option to send messages directly and in private to businesses who have activated the feature in Surf SEA™ tools. Surf Messages also allows us to communicate important details relating to reporting and abuse of Surf tools per below.
I recently joined Surf but I can't post a comment or interact with other users?
To keep our ecosysytem clean, there is a warming period for all new users of 30 days, whereby the user must have Surf active on their system for a minumum period in order to interact with other users and or sites. This protocol protects the system from fake accounts, trolls and other kookism. You can still access all the information that exists on the platform. So, hang ten, you'll be interacting soon. Defⁿ Kook : Any surfer who endangers or impedes other surfers. Generally clueless with little understanding of surf etiquette. Not necessarily a beginner, as experienced surfers are also subject to sporadic moments of kookism.
How does reporting work?
The internet is a big and vast place but that doesn’t mean users and businesses should not be protected from trolls and or other malicious, no good kooks! Defⁿ Kook : Any surfer who endangers or impedes other surfers. Generally clueless with little understanding of surf etiquette. Not necessarily a beginner, as experienced surfers are also subject to sporadic moments of kookism. We have various ways of dealing with such kooks, as you will see below:
What happens if someone swears or abuses the Surf Terms of Use?
Firstly, you can’t swear on Surf. We have protocols in place to stop you but should you be found to be bypassing our system to get around those protocols, the violator would be in contravention of our policies, your account will be closed and removed from our system, our servers and of course you won't be able to use Surf with that account anymore.
What happens when a user reports or deletes a comment?
When a user attempts to delete or report a comment, a box of reporting options are given to the user reporting or deleting:
Defⁿ Profanity : an offensive or obscene word or phrase Defⁿ Hate speech : public speech that expresses hate or encourages violence towards a person or group based on something such as race, religion, sex, or sexual orientation Defⁿ Harassment : illegal behaviour towards a person that causes mental or emotional suffering, which includes repeated unwanted contacts without a reasonable purpose, insults, threats, or offensive language: Defⁿ Invades my privacy : a situation in which someone fails to respect a person’s right to keep certain personal information from being known She felt that the guard’s request to search her was an invasion of (her) privacy Defⁿ Spam : irrelevant or unsolicited messages sent over the internet, typically to a large number of users, for the purposes of advertising, phishing, spreading malware, etc. Defⁿ I think this is a robot : a machine that resembles a living creature in being capable of moving independently Defⁿ Defaming or slandering a domain : to attack the good name or reputation of, as by uttering or publishing maliciously or falsely anything injurious Defⁿ Contains copyright or trademark violation : protected by copyright and or trademark
Once a user has selected from the choice of behavioral patterns deemed to be unfit for public user consumption, a few things happen:
The comment and or sub-comments are suspended (removed) from the Surf comments feed.
The Surf system automatically sends a message to the user potentially abusing the system. This message will allow the user to self examine and remove the content permanently themselves.
Should the conflict not be resolved, the content is assessed internally by the Surf system. The Surf system then has the following options to assess and remedy the situation:
What if scenarios for Surf system teams
Based on the content and at the discretion of Surf systems protocol, the following actions can be taken, concerning the reporting of a comment:
Remove comment (s)
If selected, the system will permanently delete the comment and any sub comments in question from the system. Each user involved in the incident is notified.
Send a robot test
Should the account in question be suspected of spam, or being a robot, to verify, the user account is sent a reCAPTCHA solution for account verification. A user is blocked from the use of Surf tools until verified.
Users and domains can be suspended or removed indefinitely if found in violation of Surf terms.
Block offender
Block the user who has abused or violated Surf terms. This action will remove all functionality from the user, so they can see everything but no longer take part. The user is notified in a message of Surf actions.
Block reporter
If a user reporting a case (s) is abusing the system or when the reported incident, is not a problem; the user is blocked from further activity. The user is notified in a message of Surf actions.
Delete offender
Delete the user from any further action, including seeing anything Surf. These are the most severe cases of abuse by users. Log the person out and remove any access to their account. Will show sign-up and mail address will indicate the account has been removed.
They will lose any and all data created on Surf, which will be deleted permanently.
Have another question about Surf?
You can send questions to us directly in contact on this page or alternatively post them on Surf publicly and we will respond there.
New York, NEW YORK Nov 24, 2020 - Surf Technologies Inc.
Summary of what Surf can do for its users
Troubleshoot anything with a forum on every website
Create access to millions of users, able to share in independent and public information
Avoid scammers or bad business with a snapshot of a business in every search
Surf drives revenue through businesses and NOT by exploiting your data
How a small tech company working out of New York and South Africa, wants to enhance the way people “surf” online.
Every now and then something comes around that is so simple that we all go; why didn’t I think of that? According to West Pitt, founder of a new tech start-up, Surf Technologies Inc, the browser is the most untapped opportunity online - why? West explains, “The Big 3 in the browser world, Safari, Firefox, and Chrome are all open to developers adding and amending their functionality with plugins, add-ons, and extensions, respectively. The browser is very much the front door to the internet for many people and before Steve Jobs and Apple created the Operating System known as the App Store today, they had eyed the internet browser as the platform where they would amplify a user’s online activity and experience. They invariably opted for the former route, which subsequently meant that the browser has been largely ignored ever since but we’re changing that.”
The three most popular browsers are set-up to run Google’s mighty search engine as the default, which delivers an astonishing 3.5 billion searches to a captive audience, every day.
Surf was originally created to enable a snapshot view into the performance of every domain that exists on the browser. Thousands of users are scammed daily by companies pretending to be something they are not or selling goods and services they are not able to deliver on. The makers of Surf just wanted the ability to put a small sign or mark underneath a domain result when these kinds of experiences occurred, so that any other user who came across the site could be more cautious about interacting with that site.
Once the guys at Surf “hacked it” and knew that it could be done, they knew they had stumbled onto something big. They realized they could help millions of people, by enabling independent, transparent, and at your fingertips information that would weed out any “bad apples” on the net. Who isn’t going to want that? The idea is to add more than just a like or dislike button. The team created the option to leave a comment at any search result on a browser.
West explains further, “This is when the real magic happened. There are many great forums out there and it is unbelievable to see how many people are willing to help strangers they have never met, who have posted a question on a forum. It is like people have this innate need to share information when they have become a master of that field. The question from there was what if Surf could become a forum for everything? And so that is what we are doing. Every result that a browser or search engine can churn out will have Surf tools bolted to them. Users can now post questions to gain information from others or simply write about experiences with those businesses. All of this happens in real-time and without modifying what they are getting from Google. Really, we are just trying to make the internet more transparent."
When asked how businesses feel about being subjected to this kind of public scrutiny, West relaxingly explains, “Any business that does not see what we are doing as an advantage for them, is likely going to be redundant within a few years anyway. We’re not out to degrade or hurt businesses, it’s quite the opposite actually. We want businesses to get better yes, but they can’t get better when they are unaware they have problems. There are multiple places users can go online to look up companies. Yelp is an example of this as well as simple searches on social media - you can find information about many aspects of a company’s performance. The trick with Surf is that the intel it can provide is at the point of conversion online, as opposed to going to another website to have to go look things up.”
Surf is creating loads of additional tools to help businesses both manage their reputation and delivery as well as enhance their customer’s experience with them by giving them additional tools that can make their customer’s lives a lot better.
The journey for Surf has only just begun and like any start-up, they anticipate huge growth with new updates, features, and major expansion, cross-platform, that will help them deliver on the company's mission.
Add Surf to Google Chrome today and become an early adopter of the technology Add Surf
About Surf
Surf was created to enhance the front door to the internet by creating access to the forum of everything that exists on a browser and to close the gap between what happens online and in reality between businesses and users by opening new, independent, and transparent communication channels which will enhance the world’s browsing experience.
For more information about Surf or to get the extension for Chrome, explore our website here.
